How to Write a Press Release for a New Product

Posted by Anonymous , 9/4/2007 Tags:WritePressReleaseNewProduct
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How to Write a Press Release for a New Product

Introduction

A well-written press release is an inexpensive yet effective way to gain media attention for a new product. Follow these simple steps to write and issue a new product press release.

Instructions

Difficulty: Moderately Challenging

Steps

1

Step One

Write "FOR IMMEDIATE RELEASE:" at the top of the page.
2

Step Two

Provide contact information, separating each item onto its own line: The name of the person the media should contact with questions; your company's name, phone and fax numbers; the media contact's email address; and the address of your company's website.
3

Step Three

Write the headline: Company Announces Release of New Product's Name.
4

Step Four

Write a subhead describing what the product does or how it benefits the purchaser, such as: New Product provides Benefit One and Benefit Two.
5

Step Five

Answer the "Five W" questions (who, what, where, when and why) in the opening paragraph, using this structure: City, State, Datea??Your Company today announced release of New Product. New Product performs (describe the product's function) and delivers (describe the product's benefits) to (name the primary purchasers or consumers of the product).
6

Step Six

Establish credibility for the product by quoting a third-party source such as a customer who has already tried the product or an industry expert who states that the product is useful or needed.
7

Step Seven

In a new paragraph, provide more details about the product and its features, capabilities or benefits.
8

Step Eight

Write a quote from an executive (CEO, President, Vice President) at your company explaining why your company created the product.
9

Step Nine

In the final paragraph, recap the new product's key features and the main benefits to purchasers. If appropriate, give the price of the product and where it can be purchased.
10

Step Ten

Write "For additional information, contact:," then provide the same contact information in step two.
11

Step Eleven

Finish with a standardized description of your company and its history; this is referred to as "boilerplate" information.
12

Step Twelve

To indicate that the press release is finished, leave an empty line and then center three pound signs on the page: # # #
13

Step Thirteen

Carefully proofread the release to eliminate errors in fact and typography.

Tips & Warnings

  • If you have one, attach a photograph of your product so that editors may include it in their coverage.
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