How to Use Banner Advertising on Websites

Posted by Anonymous , 9/4/2007 Tags:UseBannerAdvertisingWebsites
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How to Use Banner Advertising on Websites

Introduction

Banner ads are those flashing rectangular advertisements that make you feel like you're on the Las Vegas strip when you view a website. Many companies will pay for each click on their banner ad from your website. It's great, cost-effective advertisement, and it draws traffic to websites. There are several websites that will create free or low-cost banners.

Instructions

Difficulty: Easy

Steps

1

Step One

Search for websites that will create your banner for free or for a small fee. Visit Quick Banner or Top Site Guide's Animated Banner Creator.
2

Step Two

Create your banner ad, or have it created by a graphic designer. The three types of banners are flash, GIF and static.
3

Step Three

Decide how you're going to pay your affiliates. Most companies pay per click, but you can pay per impression or a flat rate.
4

Step Four

Place your banner on your website, and ask other website owners to display it on their site. Sometimes people will do a banner exchange with you.
5

Step Five

Pay a site owner to display your banner ad.
6

Step Six

Join a banner exchange program, such as 1800 Banner Exchange or Trade Banner Ads.

Tips & Warnings

  • You can track the traffic from your banner ads so you can adjust your advertising strategy.
  • The average click rate for banner ads is much lower now than it was a few years ago.
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