How to Get Into Web 2.0 as a Publisher

Posted by Anonymous , 9/4/2007 Tags:IntoWebPublisher
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How to Get Into Web 2.0 as a Publisher

Introduction

Web 2.0 isn't a new version of software but a new way of viewing, manipulating and interacting with the net. Whereas programmers and web designers used to control websites, with Web 2.0 consumers have taken control. Internet users are expressing themselves more than ever in blogs and discussion boards, and both web and print publishers need to pay attention. Get into Web 2.0 as a publisher to stay ahead.

Instructions

Difficulty: Moderately Easy

Steps

1

Step One

Know that the dot-com crash that ushered in the new millennium was only the snake shedding its old skin. Web 2.0 represents a revolution for the Interneta??rather like Part II of the technology.
2

Step Two

Learn about Web 2.0 by visiting websites that detail how the term was invented (see Resources below).
3

Step Three

Incorporate participative structures in your publishing on the Web. Include comment sections and blog links in articles published on the net and on other websites.
4

Step Four

Know that interaction is the key. Realize the marketing potential of blogs and discussion boards. Gather valuable user information for promotion of web sites, books and advertising.
5

Step Five

Publish e-books online for traditional publishers. Promote publishers and authors through interactive web pages, and link to hard copy versions of books available for sale online or e-books for sale.
6

Step Six

Embrace Web 2.0 as a way to move forward toward the future of publishing. Separation between the masses and publishers doesn't exist anymorea??consumers are publishers.
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