How to build a mailing list for your business

The first thing we will discuss is what needs to be done before advertising your business should take place. The best place to start advertising is in your own store if it is retail. You would be amazed how many flower shops, dry cleaners and printers have no idea who their customers are or where they live.

Start by putting out a "guest book" that gives people the opportunity to give you their name, address and email address. Have a weekly contest and give away a free bouquet, $25 off dry cleaning or 200 copies free. People love free stuff and contest. Every week put a picture of yourself and the winner behind the counter so people see that someone really does win.

If you are doing business online then set up an email capture box that just asks for their name and email. Make sure they know they are signing up for a special club and that their emails will never be sold. Offer discounts, coupons and free information just for signing up.
Building your own mailing list and email list is the best way to get started. Do this before you spend any money on advertising. When the time comes to advertise you still won't be using the traditional mediums.