How to Write a Press Release for a New Client

Posted by Anonymous , 9/4/2007 Tags:WritePressReleaseNewClient

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Introduction When you gain a new client you may want to promote them by providing media attention

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Introduction

When you gain a new client you may want to promote them by providing media attention with a press release. Follow these simple steps to write a new client press release.

Instructions

Difficulty: Moderately Challenging

Steps

1

Step One

Start with the standard heading. Write "FOR IMMEDIATE RELEASE:" at the top of the page.
2

Step Two

Provide contact information. Separate each item onto its own line: The name of the person the media should contact with questions; your company's name, phone and fax numbers; the media contact's email address; and the address of your company's website.
3

Step Three

Write the headline: Your Company Announces New Client: Client Name.
4

Step Four

Write a subhead describing what your company will do for the new client, such as: Your Company Will Deliver Product or Service to New Client.
5

Step Five

Answer the "Five W" questions (who, what, where, when, why) in the opening paragraph, using this structure: City, State, Datea??Your Company today announced the signing of its newest client, New Client. New Client, which (describe what business the new client is in), will retain Your Company to provide (describe the product or service your company will deliver).
6

Step Six

Provide a quote from the new client's executive (CEO, President, Vice President) explaining why they selected your company.
7

Step Seven

In a new paragraph, provide more details about the product or service your company will deliver to the new client.
8

Step Eight

Write a quote from an executive (CEO, President, Vice President) at your company expressing excitement or pleasure at having signed the new client and commenting on why your company is an excellent choice to provide your product or service to the new client.
9

Step Nine

In the final paragraph, recap the product or service your company will provide to the new client. If appropriate, give the value of the deal (such as "a $10 million contract") or the length and terms of the deal (such as "an exclusive 3-year contract").
10

Step Ten

Write "For additional information, contact:", then provide the same contact information in step two.
11

Step Eleven

Obtain from your new client a standardized description of their company and its history (referred to as "boilerplate" information) and include it here.
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Step Twelve

Finish with a standardized description of your company and its history.
13

Step Thirteen

To indicate that the press release is finished, leave an empty line and then center three pound signs on the page: # # #
14

Step Fourteen

Carefully proofread the release to eliminate errors in fact and typography.
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