How to Start a Magazine
Story Highlights
Introduction Starting a magazine can be the beginning of a publishing empire. Research, hard work,
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Introduction
Starting a magazine can be the beginning of a publishing empire. Research, hard work, and good, informative writing is the foundation.
Instructions
Difficulty: Easy
Steps
1
Step One
Decide what type of magazine you want to publish. Will your subject be horses, teenage girls, working mothers, travel?
2
Step Two
Check out the competition. What will set your magazine apart from the other magazines on the same subject? Is there room for one more magazine on that subject?
3
Step Three
Determine your point of view. Will the magazine be technical and in-depth, or light and entertaining?
4
Step Four
Find backers. You'll need investors to get the magazine off the ground. Many magazines don't make money for the first few years.
5
Step Five
Lay out the magazine. What will your masthead and cover look like?
6
Step Six
Go to a trade show for the publishing industry. You'll meet plenty of people who have the information you need to get the magazine going.
7
Step Seven
Pick a name. You'll want a name that stands out and grabs people's attention.
8
Step Eight
Find a printer. There are printers that specialize in printing magazines.
9
Step Nine
Hire writers. A magazine is only as good as its writers.
10
Step Ten
Go to the presses.
11
Step Eleven
Give reviewers and important people in the subject area advance releases of the magazine.
12
Step Twelve
Promote the new magazine. Set up a booth at a home show or similar type of event to attract new customers.
Tips & Warnings
- Magazines work anywhere from four to six months ahead, so you'll be preparing for the Christmas issue in July, August or September.
- Have enough personal money in reserve to keep your personal life from falling apart while you're building your magazine.
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